Service

Improve product

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UX Audit precision

Identify and refine with UX audits.

Iterative enhancements

Continuous improvement through iterative design.

Accessible design focus

Inclusive design with accessibility emphasis.

Performance boost

Optimize for a faster user experience.

Comprehensive UX optimization solutions for enhanced user satisfaction

Conduct audits, embark on iterative enhancements, and prioritize accessibility.

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Our comprehensive approach provides actionable improvement strategies, ensuring your product exceeds evolving user satisfaction standards in every aspect.

Is your business tackling these challenges?

1

Undetected UX issues hinder growth and adoption.

2

Accessibility gaps exclude potential users.

3

Falling behind trends lowers perceived value.

4

Failure to address design bottlenecks disrupts user experience.

Focus on practice

UX strategy

Develop strategies to enhance overall UX for improved product value.

Accessibility optimization

Optimize accessibility features for a more inclusive user experience.

Trend-driven design

Stay current with industry trends for consistently updated product design.

Speed & responsiveness

Implement tactics to optimize product performance for a seamless user experience.

Our approach

Elevate your product by refining user experience, boosting accessibility, and staying ahead of trends. Our approach focuses on continuous improvement to create a seamless and enjoyable user experience that exceeds expectations.

1

Complete projects

32

Hours of practice

1. Define improvement objectives
  • Clearly outline the goals of improving the product. Are you focusing on usability, features, performance, or overall customer satisfaction?
  • Specify key performance indicators (KPIs) that will measure the success of product improvements.

2. Identify target users
  • Define the primary users of the product. Consider demographics, behaviors, and user personas.
  • Focus on understanding the specific needs and pain points of your target audience.

3. Select appropriate research methods
  • Choose research methods aligned with your improvement goals. Options include surveys, usability testing, customer interviews, and feedback analysis.
  • Combine quantitative metrics with qualitative insights for a holistic view.

4. Conduct surveys for user feedback
  • Develop surveys that address specific aspects of the product you want to improve.
  • Use tools like Google Forms, SurveyMonkey, or Typeform to gather feedback.
  • Include questions about user satisfaction, feature preferences, and suggestions for improvement.

5. Usability testing for user experience
  • Conduct usability testing to observe how users interact with the product.
  • Identify pain points, confusing features, and areas where users struggle.
  • Test prototypes or existing features to gather real-time feedback.

6. Customer interviews for deeper insights
  • Schedule one-on-one interviews with customers to delve into their experiences and expectations.
  • Explore their journey with the product, challenges they face, and potential improvements they envision.

7. Analyze customer support data
  • Review customer support tickets and inquiries related to product issues.
  • Identify common problems and areas where customers frequently seek assistance.
  • Use this data to pinpoint aspects of the product that need improvement.

8. Leverage analytics for user behavior
  • Use analytics tools to analyze user behavior within the product.
  • Track user flows, feature engagement, and areas of the product that are underutilized or causing frustration.

9. Competitor analysis for benchmarking
  • Study competitors to understand how their products address similar needs.
  • Analyze customer reviews and feedback on competitor products for insights.

10. Create actionable improvement insights
  • Summarize research findings and distill them into actionable insights.
  • Prioritize improvements based on the severity of issues and potential impact on user satisfaction.

11. Collaborate internally for implementation
  • Share your insights with relevant teams, including product development, design, and engineering.
  • Collaborate on a roadmap for implementing product improvements.

12. Iterate and measure impact
  • Implement changes based on the insights gathered.
  • Continuously monitor metrics and gather feedback to measure the impact of product improvements.
  • Iterate and refine the product based on ongoing customer feedback.

Selected case studies

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Mobile app

UX Designers

Nai-Ching H.
UX Researcher, Master's Degree

Qualitative & quantitative methods, interviewing, diary studies, experimental design, lab research, usability testing, statistics, interactive data visualization.

Helena A.
Research Director

Experience in setting up UX Operations with a Lean UX approach and the collaboration between different teams to establish UX inside a company.

Ankita G.
UX Researcher, Ph.D.

I help businesses gain insights regarding who their product users are, what they need, how that blends into business goals, and how to utilize that information to design improved experiences for users.

Exceeding expectations

Quality Management

User Research

Competitor Benchmarking

UX Change Management

UX Audit

Validation Testing

Illustration & Icons

Design Systems

Product Design

User Interface Design

User Experience Design

Wireflows

Validation Testing

Illustration & Icons

Design Systems

Product Design

User Interface Design

User Experience Design

Wireflows

Information Architecture

Use Cases

Experience Maps

Interactive prototypes

Idea Sketching

High-Fidelity Prototypes

FAQ

How does improving the customer journey map contribute to product enhancement?

Enhancing the customer journey map identifies pain points and opportunities for improvement. This process ensures a holistic understanding of user interactions, leading to targeted enhancements that positively impact the overall user experience.

Why is researching user needs crucial for product improvement?

Researching user needs provides insights into evolving user expectations. By understanding user desires and challenges, you can tailor your product to meet their specific needs, resulting in higher satisfaction and engagement.

How does rebuilding the design system impact product scalability?

Rebuilding the design system improves scalability by creating a modular and flexible foundation. This allows for easier integration of new features and ensures a consistent and cohesive design language, contributing to the long-term scalability of your product.

Have a project in mind?

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Design products people actually want and need.

Ideal Studio – Product Strategy, UX and Design.

Ideal Studio – Product Strategy, UX and Design.